BRANDING & COMMS
The 85 team believes that
Strategy is the foundation
of any brand-building (and marketing) efforts.
Our strategic muscle is repeatedly exercised to offer our clients nothing short of excellent because magical creative solutions are birthed from logical strategic thinking.
As a service provider, we pride ourselves in practising our
core values
Acute awareness, Bold buoyance, and Commanding certainty
in all our briefs. Things don’t end wrong; they start wrong. Therefore, we ensure that all briefs are treated with meticulous detail from the onset. This is done through our strategy team which boasts not just educational qualifications in the field of Strategic Comms, but practical experience working with some of South Africa’s well-known brands.
Impactful Design
Our creative team is made up of young, passionate, and hungry thinkers who merge intelligence with fun for the best output.
As a multifaceted team with various experiences – yet with an acute awareness of the zeitgeist at all times – we always ensure the creative work is never tone-deaf or irrelevant to the market/intended audience. And just like Albert Einstein so correctly phrased it, we cannot use up our creativity – the more we use it, the more we have!
Inspiration
begins while we’re understanding the challenge and continues into the prototyping stage. We’re looking for insights (first about the problem, and second about creative possibilities). Don’t limit inspiration to things associated with the problem or to “designers”. Inspiration can come from anywhere and the best insights are often from unrelated (though usually analogous) relationships as well as from non-designers.
